The writer knows that the element that makes the difference in a text is the new idea and originality. Homologation, in writing, is a trap from which we must escape in every way, or at least be aware that it is a phenomenon that, as we shall see, deprives us of a good part of our creativity.
In the first half of the twentieth century the index of literacy of people was very low, therefore only a small elite of people who came from organized studies, was able to speak and write correctly. Today, unlike then, all or almost, we have behind us an experience of study that allows us to presume a minimum of skill in the elaboration of a written text. However, our culture is not enough to avoid the homologation trap that is always lurking.
It is undeniable that the great multimedia systems, radio, television, internet and ultimately social media, have brought profound changes in our way of relating with others, penalizing in a decisive way our ability to write species on an individual level, (just think use of sms and chat with the relative use of smilies or other symbols (emoticons) that indicate the mood, and to the likes that in any case express a limited and formal concept.It is quite clear that, if on the one hand born a new mode of language, faster if we want, on the other hand this "synthetic" way of confronting us has profoundly impoverished the language and vocabulary of people, especially the young of the last generations.
If we all live immersed in the same magma mass media, we see television and listen to the radio, we receive advertising and information through persuasive models specially designed for the masses, it is logical that then we use the same keys of interpretation and the same expressive modalities. The consequence is that we all communicate in the same way, absolutely homologated both. No flights, little originality of language and limited use of words. In short, we are absolutely unable to surprise our readers. The proof of these statements is verified daily in my work. As editorial director of a publishing house, every day, me and my collaborators, we examine dozens of manuscripts sent to be published, I deal mainly with poetry. Well, the vast majority of the manuscripts received for publication are approved for common places, for visions of trivialized reality.
Some manuscripts tell stories similar to those of others, although the authors do not know each other: to homologate them is the same way of seeing reality. In essence, the vast majority of manuscripts, be they novels or poems, deal with the same arguments themselves: love, death, loneliness, civil rights, politics, news etc. So far nothing strange, the themes of literature are these. The problem is that nobody says anything new about these subjects. Everyone says the same things that others say but with the conviction of being unique and original. But why does this happen? Why do not many poets and writers notice that they are homologated to a common feeling? The answer is all too simple: in a world of equals we are led to think that being such and others is a value: it is a mental trap that makes us believe that everyone else thinks like us, or that we think of it as all the others.
In both cases this belief reinforces our idea that we decide to think in a certain way. This system has been understood by the great social media that exploit it to multiply the consents and sell their advertising better. When we receive many like or many positive comments on our opinion on our social network, we are happy that others think like us. If on the one hand this gratifies us, on the other it escapes us that this indicates that we are not at all original. On a general level the added value is being "different" from the others, it does not matter if better or worse, but different. If I have a thousand "friends" on Facebook and posting a post I get 980 like, should I be happy? No hurried conclusion, but let's think about it.
When they write, many poets or writers have the concern to please others and write thinking about how to capture the consent of their future readers. This is right, indeed writing for others is the main prerequisite of writing. However, writing to please readers often makes us fall into the homologation trap because it leads us to deal with themes or aspects of life common to many people. The homologated writing, in our unconscious mind of writers, which prevents us from acting freely. So thinking about writing interesting things we end up falling into this trap that makes us in all respects similar to the others, with the result of writing without originality.